Product label design plays a critical role in your product marketing—it’s THE element that convinces customers to buy your product rather than a competitor’s next to it on the shelf. To help you create your eye-catching custom label that’s sure to grab attention, consider the following six qualities as you work on your label design.
1. The Right Material
Before starting the design process, think about the label material. The design you choose must fit the label material. You’ll want to consider color and texture, and whether it’s clear, white, cream, or another color.
Choosing a clear label creates a no-label appearance, allowing the color of your product to shine through. In this case, you’ll need to consider your product’s color to ensure you create a label design that’s easily readable against the “background” of your product color.
Textured materials are a good choice for creating an Old World look or to convey hand-crafted products.
2. Colors That POP
The proper use of color is vital for grabbing your customer’s attention as they walk down the aisle and see your product on the shelf. The color choice for your label is dependent on a number of things, including the color of your container, and the color of your product if you’re using a clear container. You don’t want to choose colors that will create clash and hurt your potential customers’ eyes. Instead, you’ll want to create a color combination that “pops” with visual appeal to attract buyers to it.
Use the colors of your logo and existing branding to ensure you’re creating a cohesive brand image that will be easy for customers to remember. If you need help, there are several tools available online to assist with color selection.
3. Great Graphics
Select or create graphics with eye-catching color and design to draw attention to your product. With custom label printing, your graphics choices are nearly endless. There are a number of stock photography outlets online to suit the needs of nearly any budget, so you don’t have to stress about shooting your own photos or making sure the resolution is right to get a high-quality printed label.
4. Readable, Eye-Catching Fonts
Just as with your choice of colors, label fonts play an important role in your label design. You’ll want something that’s not the same boring old standard like Arial or Times New Roman. Instead, choose a unique but suitable font that’s not overused. More importantly, whatever font you choose, even if it’s a new, different, and unconventional choice, it needs to be easy to read. You can find thousands of fonts available online at affordable prices.
5. Super Shape
From round to rectangular and more, shapes can be a great way to differentiate your label from others around it. Our custom label printing solutions include a variety of die cuts. We can even create a custom die cut for you, so you can have a truly unique custom label. No matter what size or shape you’re looking for, we can create the label solution you need.
6. Fabulous Finish
Choose your label finish based on what you want your brand image to convey. There are a variety of label finishing options, such as matte or glossy. Matte is a good finish choice if you want a classic, easy-to-read label. A glossy finish, however, adds sheen to create a reflective look.
As you design your custom printed labels, take a close look at what your competition is doing. Think about ways you can make your label different, so it stands out against other products in your industry. You have a limited amount of shelf space, so you have only a few seconds to capture attention. Be sure your label speaks to your customers.
Custom label printing is often the best choice for a completely unique and memorable product your customers won’t be able to pass by!