The U.S. Food and Drug Administration (FDA) is responsible for enacting and enforcing regulations regarding the proper labeling of food and drink products sold in the commercial marketplace. Food and beverage label products must be displayed prominently on commercial products and must contain several key pieces of information.
* The name of the food
* The net weight or quantity contained in the package
* The name and address of the manufacturer or distribution company, including street address and zip code information
* A list of the ingredients in the soft drink, beverage or food product
* A general overview of the nutritional value of the product
Choosing the right company to create food labels can have a significant impact on their visual appeal and durability as well as their compliance with federal requirements. Here are four factors to consider when designing labels for your food and beverage product lines.
1. Maximizing Visual Appeal
Incorporating custom logo designs and artwork into your food and beverage label design can help it stand out from competitors in the retail environment. Full color labels are especially striking and can highlight the appeal of your products in supermarkets, grocery stores and other retail environments. Working with a company that specializes in creating custom labels for commercial enterprises can ensure the most attractive results for your food and drink products.
2. Providing Accurate Information
The FDA provides guidelines and sets standards for labeling of all foods and beverages sold in the United States. These guidelines even set forth the proper positioning of nutritional information and the format for that information on the label. By choosing a company with extensive experience in the food and drink labeling industry, businesses can ensure optimal compliance with all applicable state and federal regulations regarding these labels.
3. Increasing Market Share
The right labels can not only provide valuable information to consumers but can also provide a basis for comparison with other foods and beverages in the retail marketplace. This can allow manufacturers and distributors to improve their positions within their industries and can ensure the highest degree of visibility in supermarkets, department stores and groceries.
4. Reinforcing Branding Efforts
Designing a label that reflects both the contents of the container and the aesthetic of the corporate enterprise can boost branding efforts for companies just entering the retail market and for those with years of experience in this field. By working with proven graphics design professionals to integrate logos, color schemes and other elements of the corporate image into the food and beverage label, small businesses and major corporations alike can ensure the highest degree of brand recognition within their chosen industry.
Companies like T&L Graphic Systems can provide solid support for food and beverage manufacturers and distribution companies. By working with an established and experienced custom label production firm, your business can achieve faster turnaround times and improved results for all your labeling needs. This can significantly improve your productivity and profitability and can help your company shine in the highly competitive food and drink industry.