The right beverage label can help your wine products stand out from the crowd in retail environments. A visually appealing label can attract consumer attention to increase your sales and improve your market position. Knowing the right strategies for designing custom wine labels can ensure that you achieve greater success in the consumer marketplace. Here are four key points to consider when creating your own custom wine label.
1. Add a Splash of Color
By using vibrant and distinctive colors on your beverage label, you can make a visual statement that is hard to miss in the retail environment. If your company produces a full line of wine products, using the same general color scheme can also help you to support your corporate branding efforts and increase name recognition for your products.
2. Play to your Strengths
If you are a small, local winery, choosing images and a design scheme that reflects those values can help you reach your most likely customers. Creating a wine label that clearly shows who you are as a company can help you distinguish yourself from your competitors in the wine industry. This can lead to increased sales and improved market positioning for your winery.
3. Present the Right Image
Most great wines use just one or two iconic images on their labels. Settling on one image that best represents your company can be challenging, however. In some cases, doing a little market testing among your employees, friends and family members can help you determine the best single image for your wine label. Don’t be afraid to engage in a bit of whimsy; this can often result in the most memorable and appealing labels for your products.
4. Work with a Top-Quality Manufacturer
Custom beverage label manufacturers like T&L Graphic Systems can provide the attractive and durable labels needed to ensure that your wine products look their best. By choosing an established company with a reputation for excellence in the manufacturing field, your winery can enjoy the widest range of options at every step of the label design process. Well-designed, sturdy labels can make a positive impression on distributors, retailers and consumers.
By putting these four strategies to work for your winery, you can enhance your public reputation and your market position in the retail environment. This can lead to increased sales and higher profitability for you and your winemaking team. Contact the label team at T&L Graphic Systems at 800-367-1149 to see what they can do for you.