What’s at stake with label quality? More than you think.
Like it or not, what’s on the outside of a box or package affects consumer perceptions of what’s inside. When a product is displayed on a densely-packed store shelf, a poor-quality label can be make the difference between an attention-getting package or one gets ignored by consumers. When you only have a few seconds to capture their attention, a high-quality label is a must.
So what should you expect from your label converter? What questions should you ask of them to ensure that label production quality is uniformly high? Here are some suggestions:
When a label fails, more than likely, the wrong material has been chosen for the application. Period. One place where things can go wrong during the design process is by failing to consider how the label will be applied in the field.