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Personalized labels track everything!

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Personalized Bar Code LabelLooking to make personalized sequential numbered labels for your products? How about individually bar coded labels?  This way, a scanner can uniquely track each product. Data-driven printed labels, whereby each one is uniquely coded, are a great way to keep track of large quantities of items. You can tag nearly anything you need to track, from blood samples in a doctor’s office to packages in a warehouse.

Manufacturing personalized labels

Labels that can be customized with variable text, images, bar codes, QR codes or consecutively numbered labels can be easily manufactured today. Thanks to advances in high-speed ink jet printing technology, variable printing and consecutive numbering of labels is a cost-effective way to individually personalize your labels.
 
Digital label printers use technology that’s similar to the inkjet printer you use at home to print an image from a digital file. Each label can combine fixed elements, such as a product name or brand logo, with variable elements, such as images, text, serial numbers and colors. Data for the variable elements comes from a spreadsheet or database file and enables you to customize individual labels on a large-scale basis.
 
Now that the printing industry has agreed upon a Personalized Print Markup Language (PPML) standard, brands and converters can work together to create variable data packages that can easily communicate with the raster image processors (RIP) of digital presses. It may sound technical but it's really quite simple.
 

How to use variable printing

Variable printing makes it possible to print an amazing variety of labels including:
  • Serialized barcodes
  • QR codes
  • Consecutive number labels
  • Multiple languages in the same print run
  • Scratch off labels
  • Personalized direct mailers
  • Promotional labels with personalized images and text
  • Variations in color, image, text and other elements from one label to the next
  • Labels for different brands
  • Country of origin labeling – typically used for meat and produce
  • Date labeling (use by, sell by, etc.)
  • Private labeling
Variable data printing is widely used in many industries, including healthcare, financial services, automotive and retail. Are you using it in your business?
 

Ideas for consecutively numbered labels

Consecutively numbered labels are perfect for several applications including:
  • Brand security and protection
  • Contests
  • Variable coding for security, pharmaceutical and industrial markets
  • Inventory tracking and tracing solutions

In the age of traceability, everyone wants a tracking or security code, making this a growing market for converters and brokers.

Remember this:

  • If you’re planning a variable data or consecutive numbering label  project, check with your converter well ahead of time to understand the best spreadsheet and database formats to use
  • Keep in mind that setting up a variable data print job can be time consuming. Also, the data for sequential numbering jobs needs to be carefully proofed prior to the print run, to prevent expensive mistakes.
  • Be sure to carefully consult with your label converter to be ensure the material you select for your variable print job is a good fit. Not all materials are suitable for digital imaging.

Imagine how you can use variable data printing- the uses are endless!

If you're in need of help to make your next labeling project a success, download our new eGuide, How to Create the Perfect Label: The 5 Most Important Questions to Ask.

Things to Consider when Creating Your Custom Wine Label

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wine labelThe right beverage label can help your wine products stand out from the crowd in retail environments. A visually appealing label can attract consumer attention to increase your sales and improve your market position. Knowing the right strategies for designing custom wine labels can ensure that you achieve greater success in the consumer marketplace. Here are four key points to consider when creating your own custom wine label. [Read more…]

What Are Custom Die Cut Product Labels?

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custom die cut product labelYour product labeling directly reflects your product and business identity. From food labels to beer bottle labels, a great custom label gives unmistakable identity to the consumables within. If you want your product to stand out from the crowd, professional die cut label printing is the way to go. When it comes to commercial product labeling, your labels are more than just something you buy at the office supply store and print out at home. [Read more…]

6 Qualities of Eye-Catching Product Labels

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woman-looking-at-jam-commercial-labels

Product label design plays a critical role in your product marketing—it’s THE element that convinces customers to buy your product rather than a competitor’s next to it on the shelf. To help you create your eye-catching custom label that’s sure to grab attention, consider the following six qualities as you work on your label design. [Read more…]

Shelf-Ready Custom Labels: How to Make Your Product Irresistible

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Man Reading Eye Catching Product Labels

You could have the hottest product in the world. (…and maybe you do!) However, even if your product is something everyone needs and wants, without the right packaging and labeling, who’s going to pick it up off the shelf or place it in their cart online? Unless you’re catching eyes at first glance, it’s going to be hard to get attention. [Read more…]