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You are here: Home / Archives for label quality

How to avoid label quality issues when working with a converter

May 20, 2016 By Doug Danosky

label qualityWhat’s at stake with label quality? More than you think.

Like it or not, what’s on the outside of a box or package affects consumer perceptions of what’s inside. When a product is displayed on a densely-packed store shelf, a poor-quality label can be make the difference between an attention-getting package or one gets ignored by consumers. When you only have a few seconds to capture their attention, a high-quality label is a must.

So what should you expect from your label converter? What questions should you ask of them to ensure that label production quality is uniformly high? Here are some suggestions:

[Read more…]

Filed Under: production tips Tagged With: converter, label quality

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