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What Does Great Customer Service Mean?

November 29, 2016 By Doug Danosky

If you want to get more clients and to grow your business faster than you once thought possible, you might be wondering what steps will enable you to reach your desired outcome. Although having great products and a strong marketing plan is a vital part of the process, it’s not enough on its own. When you want to get the most from your business, you need to have great customer service skills, but many people don’t even know where to start. No matter how good your products might be, your business won’t last long without this vital piece of the puzzle. You are about to learn what great customer service means and how to use it to grow your business.
[Read more…]

Filed Under: customer service, production tips Tagged With: product labels

How Flexographic Printing Makes Adhesive Labels Even Better

November 2, 2016 By Doug Danosky

A great product label starts right here
A great product label starts right here

In the world of commercial printing, there are many ways to create lasting product label graphics. Inkjet, dye sublimation and other printing methods definitely have their advantages, but these techniques are only cost effective in shorter runs of less than 5,000 copies. Flexographic printing, on the other hand, fulfills the needs of larger volume jobs, and it produces results of comparable quality.

Is modern flexo printing the superior choice for your next adhesive product label? Consider the following benefits: [Read more…]

Filed Under: commercial label, production tips Tagged With: product labels

What You Should Know About Label Imprint Protectants

November 2, 2016 By Doug Danosky

A custom label needs protection
A custom label needs protection

Creating a successful product line isn’t just about engineering an awesome product. You also have to entice buyers. Picking an attractive custom label design is vital. So is choosing a label imprint protectant that keeps your branding and product information in pristine condition.

The Anatomy of a Custom Label

Product labels are more than just flashy information. Like other forms of printed media, they include many layers that imbue them with unique properties. When you select a label option, you’re actually picking a combination of different parts. You’re probably familiar with elements like pigments, label materials and adhesives. Printers also have to apply various protective technologies to preserve these components. These layers, coatings and chemicals can safeguard the final product from many different environmental factors.

What’s in a Label Imprint Protectant?

Which label protectants might suit your application best? Common options include:

  • UV coatings that keep printed colors from fading or bleeding and stop label media from degrading,
  • Laminations that resist moisture, handling, debris and environmental wear,
  • Chemical-resistant coatings suited to industrial, manufacturing and pharmaceutical applications,
  • Thermochromatic layers that change color when touched to indicate tampering,
  • Thermal transfer labels that can be printed directly on product surfaces,
  • Food-grade labels safe for use in water, microwaves and dishwashers, and
  • Heat-resistant labels for use in extreme environments and industrial settings.

These kinds of custom label options come in many varieties. It’s important to know the difference.

For instance, a particular coating may only be resistant to certain chemicals while another might be effective against the ones that the first can’t handle. Some label protectants aren’t compatible with others. Even though you can combine different options, it’s vital that you understand which function well together.

What’s Right for Your Product?

The most important consideration when choosing a product label formulation is what kinds of challenges the label has to overcome. Sure, it’s impossible to anticipate every potential circumstance that consumers and end users might put your product through. Working with an experienced label provider, however, can make it easier to choose wisely.

Good commercial label printers do more than simply present you with a price list of protectant options. They also give you clear information about:

  • How long each label lasts under typical conditions,
  • Precise temperatures, humidities and other environmental measures that the label can withstand,
  • Comparative costs of different coatings and printing methods, and
  • Real-world examples of how to use each label effectively.

It doesn’t matter whether you hope to sell proprietary fabrication hardware to an industrial client, bottle your vineyard’s first run of wine or simply keep up with changing labeling regulations… your custom label printer needs to provide a solution whose good looks last.

Filed Under: commercial label, custom label Tagged With: product labels

What Does A Good Household Product Label Need?

September 19, 2016 By Doug Danosky

household product label
The household product label has come a long way

No clean home in the country is without household products. We have different products for bathrooms, kitchens, windows, floors, and even the air. Three decades ago, customers only trusted established companies, and brand names dominated the market for household cleaners. Today however, there is plenty of room for competition, and more brands are turning to custom household product labels from T&L Graphic Systems to help get their products in front of consumers.

So, how can you communicate with consumers about the benefits of your household product and everything it has to offer? Here are some tips for designs for household product labels that will help capture attention and uphold your reputation as a brand of quality products: [Read more…]

Filed Under: commercial label, food and beverage label Tagged With: product labels

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