custom label Archives | T&L Graphic Systems

Going Above and Beyond to Keep You Happy

February 5, 2020 By Doug Danosky

Does your label converter company go above and beyond to keep you happy?

At T&L Graphic Systems, we’ve built a strong reputation as the label converter company that exceeds customer expectations. The fact is most of our business comes from referrals and word-of-mouth from our happy customers.

Why do customers trust T&L? Because we go the extra mile to keep our clients satisfied. New clients often come to us with one or two product lines, only to find they’re so pleased they eventually bring over all their label needs. One of our customers started with one SKU and we now print over 400 SKUs for their business.

At the end of the day, it's because we're easy to deal with. There's no hassle, excellent quality, and unparalleled service. Does your label converter offer all that?

5 Questions you should ask before you choose a label printing company.

1. Does Your Label Converter Give You the Run-Around?

One aspect our customers love about us is that there's no red tape to deal with. When customers call, they speak with Doug or Steve. We're the decision-makers, and we've been in the industry for over 30 years. Our customers know they have constant access to the top brass.

If there's a problem with a label order, customers talk directly to us. There's no bureaucracy. You aren't passed around to various salespeople who over-promise and under-deliver. We'll tell you exactly what you can expect, and we’ll make sure the job is completed to your satisfaction. You’ll get an accurate quote on price, time, and product.

2. Does Your Label Converter Adjust Artwork if Needed?

At T&L Graphic Systems, we employ our own in-house art department dedicated to making adjustments to your labels. Our art department doesn't create logos, design flyers, or build layouts. They're there to make sure your label prints out precisely to your specifications.

Often clients come to us with beautiful artwork, but there are adjustments needed. In food labeling, for example, there are often small changes—adding ingredients, changing instructions. Our design department expertly modifies and tweaks the artwork you provide us to ensure your label has the right text.

3. Does Your Label Converter Company Make their Own Plates?

One of our specialties is creating our own plates for our Mark Andy Performance Series P5 press. In fact, we recently upgraded our plate-making equipment, allowing us to create some of the best plates in the industry. When our in-house art department receives your files, they create proofs. Once you approve the proofs, our art department makes them into plates.

This ability to create our own custom-made, state-of-the-art plates is unique in our industry. The quality is excellent, and your waiting time is significantly reduced. We're able to offer quick turn-around and fulfillment with beautiful labels.

4. Does Your Label Converter Offer Warehousing?

Some label converter companies require all your inventory paid upfront. Others refuse to warehouse your projects because they don't have space or capacity. We offer warehousing storage and we don’t charge when the bill is released, as most label converters do.

When you bring us a project, we can flow it out slowly over time. This allows for a bigger print run and cuts the overall cost of your printing project. Best of all, there are no hidden charges and add-ons. Warehousing is one of the regular services we offer.

5. Is Your Label Converter an Expert?

The main difference that sets T&L Graphic Systems apart is our expertise. Because we work in a very specific industry niche, we know our product backward and forward. We understand the label substrate and adhesives required for different applications. We know which finishes will protect your label and which cuts will look great on your product.

Because we got our start in the medical industry, we also uniquely understand the demands of medical labeling and the needs of hospitals and physicians. We know what works and what doesn’t, and we’ll use our knowledge to help guide you.

When you work with us, you will work with people who go above and beyond for our customers. Should anything go awry, we own our mistakes and take care of the problem. We know what's most important is that you get the labels you need to continue your daily operations.

Can your label converter company do all that? And if not, shouldn’t you expect more?

Contact us today to learn how T&L Graphics will meet the needs and demands of your business with our unparalleled performance and unmatched approach to customer satisfaction.

‘Tis the Season for Variably Imaged Labels

December 3, 2019 By Doug Danosky

As the end of the year approaches, your thoughts likely turn to end-of-year planning, holiday vacations, New Year goals, resolutions…and variably imaged labels?

It's true. The end of the year (and the start of the next) is often a busy time for ordering labels across many industries. Here at T&L Graphic Systems, we often see an increase in orders for our variable data labels. If you haven’t started to think about your labeling needs for next year, now is the time.

Here are several of the industries we serve, where variable data labels are a must-have.

Variably Imaged Labels in the Medical Industry

We started by serving the healthcare industry, and this is still the heart of our printing business. There are few other industries where accuracy and tracking are quite literally a matter of life and death.

Variable bar-coded labels ensure that patient information is seamless. One of the primary uses for variable bar-coded labels is in specimen tracking and medical slides. When a patient under your care has any lab work run, the labels are critical to tracking and accuracy.

The medical industry requires the highest quality labels that hold up to the strain of Xylene baths and other chemical solutions in the sterilization process. Lamination and specialized adhesive ensure the variable bar-coded labels stay put, no matter what.

Most medical practices are setting up supplies for the new year, so it's a great time to order labels and ensure you've stocked up. We print labels with any data, QR, and barcoding that you may need to fit your current system.

Tracking Inventory in Retail, Trucking, and Shipping

This really is the season for retail, and we print variably imaged labels for many distributors who serve major retailers and manufacturers. Tote labels in backstock, shipping, and conveying ensure orders never get lost or misplaced. Shipping and tracking systems require a unique code to track orders through miles of conveyors, and each unique code specifies the critical order information. Trucking companies use PRO number labels to ensure every shipment has a unique tracking code.

We print consecutive barcodes to align with any warehouse tracking and shipping system. Work-in-progress systems offer real-time tracking to tell you exactly where any order is within your process. We can populate codes according to your needs and ensure each label is sturdy, reliable, accurate, and stays in place. Warehouse shipping and tracking labels are something most people rarely think of, but it’s so critical to client satisfaction, inventory, and order accuracy.

Something as seemingly minor as a low-grade label may cost your business dearly in terms of shrink and loss. Our variable data labels are accurate and of the highest grade quality. Labels are graded on an ANSI scale of A-F (like a student’s report card), and we will never sell a label that scores below a B. When you need quality you can count on, don't cut corners.

Ensuring Safety and Security with Serial Numbers and Void Labels

Many manufacturing and repair plants implement consecutive number labels. These property tags are printed with serial numbers on durable material. Not only do these unique numbers help keep track of equipment, but it's a valuable security step as well.

Similarly, void labels add another level of security across almost any industry. Typically used in the pharmaceutical, medical, and retail industries, these void labels tell users if the product has been tampered with at all.

When it comes to variably imaged labels, a lot is riding on those little black lines of a barcode. At T&L, we know how vital your labels are to the accuracy of your business and the safety of your clientele. In addition to adhering to the highest grading system, to ensure no chance of failure, we do a rigorous quality check.

During our quality check, we ensure there are no missing labels in the run. If anything is out of place, we stop the press and correct the issue. Believe it or not, many printers will just include a note letting you know there are a few missing barcodes.

Our high-speed printers ensure jobs are completed astonishingly fast. At T&L, we have the experience and implement the right quality controls to ensure your order is completed on-time and with the highest level of accuracy.

So, this season, as you're looking ahead and making your resolutions, be sure you’ve ordered your labels for the new year. T&L will help you set up for success with labels you can depend on.

Does Your Label Capture Your Brand Story?

September 9, 2019 By Doug Danosky

When a customer scans the aisle, looks in the cupboard, or seeks a solution, does your label catch their eye? Does your label capture your brand story?

Many marketers consider packaging and labeling critical to solidifying customer-brand connections. Your packaging and labels are vehicles for brand-driven storytelling. Sometimes, a label is your sole method for communicating with a customer. It's your one shot to reel them in and tell them who you are (and how you'll fulfill their needs).

In short, a good label needs to say, "Pick me! Here's why!"

1. Labels Create A Narrative

Consider labels as the cover to the book of your brand-story—they craft a narrative about your product. Labels tell consumers the story of what’s behind and inside the package. For an interesting example of the label-as-a-story concept, consider wine labels.

Many products feature narrative labels, but the wine industry stands out as having mastered the art of brand-driven storytelling on a label. The wine aisle tells more stories than a library shelf; each label has a tale. Some feature illustrations of a chateau or vineyard (capturing authenticity and brand authority). Others may feature artwork that feels carefree, joyous, and even a bit naughty…and really, is there any better way to sum up the story of wine?

Packaging as brand-driven storytelling isn’t limited to wine labels, however. Any brand can apply this idea to their label and achieve the same effect. In one study, researchers found consumers who connected to a story were willing to pay up to 64% more for a product.

2. Labels Convey Critical Information

Now, taking a departure from the beverage department, let’s consider labels used in the medical industry. In this case, the labels’ story isn’t a fairytale. For medical labels, the story is informational, precise, and vital.

We may often overlook the informative nature of labels when we think of brand-driven storytelling, but these components are crucial. They may convey all kinds of critical information: the manufacturer branding (evoking reliability, reputation, and accountability), the quantity, instructions for use, expiration date, cautionary information, and much more.

The language used in instructional labels is straightforward and easy-to-follow. It's telling consumers exactly how to use the product and what problem it will solve—non-fiction when you need it the most.

3. Labels Evoke a Feeling

When you see a professionally labeled product, you associate professionalism with the brand. Labels capture a brand’s personality using logos, colors, fonts, pictures, and design elements to craft a myriad of messages.

A brand may convey warmth, trust, nostalgia, value, prestige, whimsy, environmental awareness, health-consciousness, or many other messages. Symbolism in labeling and packaging is a powerful tool for three-dimensional communication to customers.

The feelings evoked by your labeling reinforce customer recognition and confidence. Think of your label from the customer’s perspective. What feelings does it evoke? What is the message? Is the message consistent with your brand, yet unique enough to differentiate each product? Does the customer know and trust you will solve their problem?

4. Labels Please the Eye

Storytelling is traditionally a language art, but a visual method like labeling transcends language to convey a message. Using the right material, colors that catch the eye, graphics, shapes, and finishes will play up your message and convey meaning without words.

Think of the richness of a foil or embossed label. Unique label elements showcase an attention to detail and care. Certain finishes appear handcrafted and rustic, or modern and sleek. Each component of the label captures the eye and reinforces your message.

Envision your label without words. What do the visual components—shapes, colors, lines, and fonts—say to your customer? Is this the message you want your brand to send? Does it capture your story?

Brand-driven storytelling is both an art and a science. When wielded properly, it will catch the eye and help you send a powerful message in an instant. If you’re ready for labels you feel proud of, contact us today!

Craft Brewers: Avoid These Common Label Problems

May 28, 2019 By Doug Danosky

Imagine this scenario: a consumer is enjoying a summer picnic on a beautiful afternoon. It’s time for a beer. He walks over to the cooler, opens the top and peers at an assortment of ice-cold bottles. Only he doesn’t pick yours because the label fell off. It’s now a “mystery beer.”

As a craft brewer, your company lives and dies based on your brand image. Your beer must win the battle for attention against dozens of competing brews. Labels and packaging play a critical role in communicating your brand’s personality – and getting the consumer to make a purchase.

For your frothy concoctions to gain fans, your labels must hold up from bottling and cold storage to the “beer cave” at the store all the way to the cooler, baking on a sun-drenched patio. This isn’t a place to cut corners.

What can go wrong?

Labels on beer bottles can fall victim to several unpleasant fates:

Moisture can cause them to flag or fall off completely.
Moisture can also penetrate the pigments of the ink on the label, causing it to smudge, smear or fade.
Abrasion is also a concern. As bottles move from the bottling line and packaging to the refrigerator to cooler, labels can become ripped, diminishing the bottle’s appeal.

To prevent these types of problems, keep these factors in mind when designing your labels and selecting a converter to print them:

Label substrate selection:

Select label substrates and inks that are resistant to damage by moisture and abrasion.
Avoid self-adhesive paper-based labels. Although they’re inexpensive, they don’t cope well with changing temperature and moist environments.
Synthetic clear-on-clear labels provide improved durability under all conditions. They blend in nicely with the glass bottle but require an opaque white background to make the colors of the label pop.
Durable label materials – such as vinyl or polyester films – also work well, especially if you need tear-resistant labels.
Select a label stock that is wet strength, so it can hold up even when it’s submerged in a cooler full of melting ice. Welded papers are one type of wet strength material. They have a layer of plastic sandwiched between the adhesive and the label paper. It acts as a vapor barrier between the glass and the paper for improved durability in wet conditions.

The bottling environment

Make sure your printer talks to the bottling line manager to coordinate guidelines and specifications for label application. This will save you many hours of potential headaches later.
Always apply your labels in a dry, room-temperature environment. Cold bottling can cause problems with the label adhesive, which may not set up properly.
Clean, dry bottles are a must to ensure proper label adhesion. For best results, the containers, labels and ingredients should be brought to approximately the same temperature before label application.
The label material and adhesive need to be carefully selected so it can be accurately and consistently applied on a high-speed bottling line. A label that chews up extra time on the bottling line can be quite costly to your bottom line.
Bottles are jostled vigorously on the bottling line, especially when they bunch up on conveyor belts prior to packaging. Labels and the adhesives used to affix them to the bottles must be able to withstand this pressure and friction.
To avoid peeling, allow enough time for the label adhesive to properly set up before refrigerating the bottles. For best results, allow 24 hours.

Choosing the right label material, ink and adhesive for your craft beer label requires a delicate balance of properties. Don’t leave this job to chance. Contact T&L today to discuss your craft beer labeling needs.

5 Ways To Persuade Consumers To Ignore Your Labels

February 19, 2019 By Doug Danosky

Experts tell us that packages and labels on crowded store shelves have an average of three seconds to capture a consumer’s attention. There are a handful of ways to help ensure this happens. But there are a myriad of ways to increase the odds that they will ignore your label.

Here are five of the most common label design practices you should avoid, illustrated by a series of “What if?” scenarios:

1. Lack of color

Bright colors are one of the primary tools that consumer packaged goods (CPG) manufacturers use to grab consumer attention as they visually scan store shelves. What would happen if you selected a drab or indistinct color scheme for your product labels? This would almost guarantee that it would fade into the background and will be quickly dismissed by busy shoppers.

As you develop a color scheme for your brand, pay careful attention to color psychology. In other words, colors make us feel different ways. For example, blue tends to connote calmness or professionalism. Purple is often regarded as a color that communicates wealth or wisdom. Finally, yellow communicates warmth and energy.

What qualities do you want associated with your brand? Select your color scheme accordingly, and consider doing some customer research to validate and refine your decisions.

2. Unclear package information and instructions

In recent years, consumers have become much more demanding about package and label information. If your labels and packaging aren’t aligned with their expectations, your products will almost certainly be ignored. What if you took your best guess at the information your customers want to see on your labels? Then you run the risk of misjudging their needs.

To understand what they’re looking for, you need to have a deep understanding of your customers and their needs. For best results, conduct consumer research to help steer your label design decisions in the right direction. It will also give you insights on the information your customers want to see on your labels.

3. Indistinct branding

Lackluster branding is a certain route to packaging and label oblivion. Most consumers expect to see a strong and consistent brand on the products they buy. If they can’t tell what your brand story is and what it stands for, they will tend to overlook your packages and labels on store shelves.

Brand familiarity tends to favor incumbent or well-known companies. But smaller CPG manufacturers can benefit by creating distinctive, bespoke brands that align with the values and aspirations of younger consumers. Often, the labels of these packages tell a story through their designs that appeal to a particular demographic. For example, the rise of craft beers, distilled spirits and wines from short-run producers have created an explosion of highly memorable, quirky and attractive brands, labels and packaging.

If you’re not sure how customers will react to your branding, conduct some research with them. Show them several possible brand designs, and ask them for their visceral reactions. You may be surprised by what you learn!

4. Use stock images and common fonts

Consumers are very savvy. They want transparent, authentic experiences in their lives, including the products they buy. They can immediately tell if a brand looks too “slickly” packaged. Stock photography may be easy and inexpensive for consumer product goods manufacturers to procure and use. But it can easily become a crutch that hurts your brand image and, ultimately, your sales.

As we discussed earlier; labels that have a hand-made or home-grown look to them can be very effective in capturing the attention of younger consumers because of their authentic look. When in doubt, test prospective designs with your customers to zero in on those they respond to the best.

5. Designs that don’t reflect your brand story

Once you have crafted the backstory of your brand, the next step is to design labels and packaging that align with it. For example, if your CPG product line emphasizes organic foods, your labels should probably utilize a more traditional, hand-made look – not a slick, colorful label that looks like it came from a world-famous consumer brand.

One of the biggest mistakes food manufacturers and distributors make is failing to create a brand story. Remember: This part of your brand is a differentiation tool. By occupying a space in the minds of your prospective customers, you increase the odds that your product and its brand story will stand out when the consumer is standing in front of your product category in the store aisle. Not having a brand story – or a poorly written one – will make it more likely that consumers will ignore your products.

For best results, talk to your consumers. Ask them questions to determine their current perceptions of your brand. From there, develop a plan to move them in the direction you want them to go. This is a process that you will need to work on consistently and gradually.

In addition, keep in mind that retailers need to understand what makes your products different or better before they will devote precious shelf space to them. In other words, your brand story matters more than you think!

Conclusion

There are thousands of products and brands competing for consumers’ attention in today’s store aisles. Don’t leave your label design to chance. Invest the time and effort to develop a distinctive, attractive and differentiated brand that will stand out, sell well and delight consumers!

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